What site you go to after waking up says a lot
While some users can’t manage to get out of bed in the morning without checking Facebook or Twitter, they are not yet the norm, even in a world saturated in social media. But those who do head to social sites first thing show different behaviors throughout the day when it comes to sharing content with friends and family.

by Jack Loechner
According to the newly released "What Women Want From the Web Report," Summer 2010, by Unicast, 95% of women plan to go online, and 62% notice and/or interact with online advertising. Women aged 18-24 use the web more than other age groups for all activities except keeping up with news, 53% vs. 67% overall.

We were curious about this ourselves. We’ve all seen the almost absurd numbers involved with the very top sites (like Facebook), but what about website number 50, or 100, or 500? What does it take for a website, in terms of visitors, to reach such a ranking?

By Emily Girolamo
A reversal of roles? Perhaps. While some marketers and brands hem and haw about consumer privacy online, in a sign of the times, women are overwhelming telling brands not to waste their ad dollars. Women understand and appreciate targeted ads that pertain to their busy lifestyle, and they seek smart brands and smart ads that can personalize, target, and tailor to make their life easier, their trip to Target cheaper, and their visit to the grocery store smoother.

by Nicholas Miller
Essential to engaging consumers is understanding how they interact with information. As our lives get busier, our time becomes more precious. We're demanding more control over how we consume information, and technology is allowing us to have it. So, here are my top six tips to engaging with the modern consumer -- the catalyst to behaviour change:

Navigability and functionality second only to price
Cost is a major factor for both business and leisure travelers when booking their trips, but even when the price is right, users will balk at Website problems or abandon their purchase if they have trouble navigating and dealing with the checkout process.

In keeping with its practice of providing information on digital marketing, the ADMA (Asia Digital Marketing Association) has produced its fourth annual Asia Pacific Digital Marketing Yearbook - THE most comprehensive set of data and insight for Asia Pacific available in one place.

by Sean Carton
Lately, I've heard a lot of untrue statements; a lot of "conventional wisdom" that people either have to butt heads with their bosses or co-workers about. These myths are usually stated with a large degree of certainty but are rarely backed up by anything more than anecdotal observations. While it's human nature to want to make sense of things based on your own experience, a lot of companies (both clients and agencies) are wasting money or missing opportunities because they believe them.

Several recent reports have drawn some interesting conclusions about the online advertising market in the Asia-Pacific region. The takeaway: Things are heating up much faster than expected. The Nielsen Company recently reported double digit growth for Q1 2010 advertising spending in Indonesia, Taiwan and Thailand over the same period in 2009.

The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly two-thirds of Internet users will be on board. Marketers have been chasing this audience for several years, but the question remains: Do consumers notice, or care?

by Laurel Wentz
What happens to other broadcasters while up to half the world's audience spends a month watching the World Cup soccer games? If you're MTV, you do an ironic international campaign that highlights obsessive fan behavior and says, "We understand why you aren't watching MTV."

by Michael Learmonth
Anyone who has watched a child pick up an iPad has seen something amazing and maybe a little eerie. Kids too young to use a computer or TV remote or even read are using the device innately, chubby hands flying over the screen, leaving smudges as they go. And in the process, they may just be reshaping media.

by ADOTAS
Thanks to the influx of the Internet over the past decade, we have all have heard the nightmarish stories of online gone bad, from tales of major security breaches at top retailers to website hacks, spammers and related blunders. And fortunately, marketing departments have gone largely unscathed — until now.