Marcel Lee Pereira, editor of iMedia Connection Asia, met Admax Network's Gilbert Lo at a recent workshop for digital publishers, and got some advice on how websites can best deal with unsold ad space.

"Hey Frankie - have you heard? Brand safety solutions are the rage!"
Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple supply sources - and potentially hundreds of websites -, a growing list of companies and products is emerging to alleviate the risk of placing an ad on a page deemed inappropriate for the brand. Known as "risk management", it would be more accurate to identify the new category as "brand risk management."

by Meg Carter
Professional online video is growing. But how do you make it pay? Do you take the safe free option, go for ad-based offerings and hope to expand your viewer base, or gamble with a subscription model? Or are hybrid models based on current TV offerings inevitable?

eMarketer analysts give you their perspective
Video: More marketers will increasingly embrace online video advertising, supported by the twin boom of video streams and video ad networks. Further support for video ad growth will come from sites that offer a deeper catalog of professional video content—such as whole seasons of TV shows (both present and past), exclusives of entire sports events and other premium content.

SingTel Digital Media's inSing.com has added to its lifestyle offering by providing a dedicated ‘NightOut' section. The new section provides details about all the things to do in Singapore after 9pm like places to shop, restaurants, parties and events.

By Liz Ross
Looking ahead: It's that time of year again. Only a couple weeks ago, honey glazed ham, mashed potatoes, and fighting with hoards of people over $15 DVD players in the aisles of Wal-Mart was all the rage. And although the holidays are now behind us, two types of articles are still in season -- the first being the much anticipated and expected lists of the "best" and the "worst" campaigns, products, and songs of the year past. The other common article type consists of predictions and proclamations for the year ahead. This is one of the latter.

One of the reasons digital media have struggled to attract big brand advertising is the inability to measure the impact of those ads. But with Nielsen and The UK Online Measurement Company working on one performance metric, and Comscore working on another, we may be closer to quantifying internet advertising's effectiveness

The advertising industry is facing many challenges across the globe. Barely a day passes without reports of reduced advertising or publishers streamlining their portfolios due to lack of advertising revenue. Is this the long-predicted end of the media as we know it?

Latest Dynamic Logic Study Finds Obsession Over Optimization, Placement Is Less Important
It's bad creative that makes online advertising ineffective, so stop obsessing over targeting and placements, according to a study from online-ad-research group Dynamic Logic.

Social influence on Gen Y trendsetters
Generation Y females have redefined the idea of “peer group” to encompass online friends, bloggers and anonymous reviewers, according to the “Why Y Women?” report from PopSugar and Radar Research.

Dianna Mella’s video response to the Budweiser Lyric spot. Everyone wants to participate. Trying to figure out how to approach your next marketing plan? Where to invest? What media to embrace? How much to move from traditional digital to social? Whether to put more money into search? Welcome to the club. Unfortunately no one can answer all those questions for you in a generic blog post, but here’s the next best thing. Maybe. Some observations about consumers that might help you figure it out.

What do women want?
Having kids changes your life. It may also change your feelings about online marketing, according to the “What Women Want Consumer Survey” by Prospectiv.

It hasn't been easy to find a bright spot in the global economy for a couple of years now. Growth markets, once as numerous as no-interest mortgage options, have grown scarce. But in the last few months, economists, consultants, and other business types have begun to track the rise of a new emerging market, one that may end up being the largest and most powerful of all: women.