Trust is earned.

Admax Network gives you the confidence to display your brand in our network by certifying all our inventory is brand- safe, relevant and transparent.

Our local media specialists hand-vet every single website and webpage before awarding a publisher with Admax Inventory Certification. Our team also routinely monitors our inventory to ensure ongoing compliance.

This is how we earn your trust.

Brand-Safe
This is a fundamental tenet.  We protect your brand by not allowing any sites in our network to have content that is:

		Pornographic
		Illegal, defamatory, or obscene
		Directly related to gambling, alcohol, violence, religion, and/or politics
		Otherwise overtly, suggestive, objectionable, or inappropriate

But we know that being brand-safe isn’t enough.  Our network strives to be brand-friendly so that we can provide a quality environment conducive to your brand.  We screen for quality on three criteria:

		Site Quality.  We assess each site based on rankings, reputation in the market, professionalism, visual appeal, and usability/usefulness
		Content Quality.  We drill down into each web page to verify content professionalism, frequency of being updated, ratio of text to graphics, engagement level with user, and relevance
		Ad Placement Quality.  We ensure high-impact placements by insisting on ad placements above the scroll and/or near engaging content, with little ad clutter on the page, using the most common IAB standard ad units

Relevant
We classify our inventory by a standardized categorization process, and regularly conduct surveys to verify audience demographics.  You know what type of sites and content your ad will be played in or next to.

Transparent
We have an open site list so you can verify the appropriateness, quality, and relevance of our network for your brand.  And we allow flexibility to opt-out of specific sites should you determine any to be inappropriate for your brand.