The Adrenaline Ad distribution platform gives advertisers an competitive advantage sought by today's online media properties, publishers, and retailers. The full featured solution provides the following:
Date & Time Targeting
Target campaigns to run on a specific date or time frame. Example, McDonalds wants to target office workers during lunch time. We can set up their campaign to run on Weekdays and from 11am-1PM only.
Geographic Targeting
Target users based on their geographical location. This will include targeting all the way down to city level. Example, AIS in Thailand have a promotion only available in Bangkok.
Channel & Demographic Targeting
Target campaigns on Admax created content channels. For example Business channel, Education channel, Demographics based channels.
Cookie Targeting
Target campaigns based on information gathered from browser cookies. Example, using cookies we can create events and target ads based on those events.
Frequency Capping
A feature within ad serving that allows to limit the maximum number of impressions/views a visitor can see a specific ad within a period of time. For e.g.: 3 views/visitor/24-hours means after viewing this ad 3 times, any visitor will not see it again for 24 hours. This feature uses cookies to remember the impression count
Fraud Protection
Checks the number of impressions and clicks registered for a user during the specified time period. If the number of served impressions or clicks exceeds the specified limit then ad server stops counting statistics for that user. Impressions and clicks would start counting again once the user has stopped generating the suspicious traffic
Feature List
Media Optimization
Campaigns are optimized at media level. Lower performing ad placements are given lower serving priority than higher performing ones. Optimization is made on clicks and conversions data
Creative Optimization
Campaigns are optimized at creative level. Lower performing creative are give lower serving priority than higher performing creative. Optimization is made on clicks and conversions data
Impression Traking
Report campaign impressions
Click Tracking
Report campaign clicks
Action Tracking
Track user interaction with creative. For example track how often users expand ads or rollover action areas on a creative
Leads and Conversion Tracking
Report on leads and conversions. A conversion occurs when an ad click leads directly to some valuable user action such as a purchase, signup, registration, lead, or view of a key page.
Site Tracking
Collect analytics from campaign microsites and landing pages. This information can include page views, unique visitors, time spent, popular pages and more.