Client

• A leading Japanese aggregator and platform provider of mobile content, data application and services including information services in the Asia Pacific region.

Media Strategy and Objectives

• The objective of the campaign was to encourage mobile users in Thailand to visit the client’s WAP site. By providing access to original entertainment the campaign aimed to encourage users to trial the client’s mobile gaming products and services.

Results

• The campaign achieved click through rates (CTR)
of over 36% during a 3 week campaign.

Campaign Summary

• Campaign allowed reach across targeted content in an easy manner ensuring a qualified audience interested in the Client’s message. Additional campaigns by this client are being scheduled on the Admax Mobile Network.

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