Client Objectives

• To raise awareness of a summer promotion they were running for 3    of their hotel brands, and drive traffic to their booking site.

• Targeting 6 markets across Asia

Media Strategy

• Admax ran the campaign across our network, targeting a mix of niche travel content, and major local market portals.

• Combination of floating rich media ads, and high impact banner positions.

• Staggered the campaign over a 3 month period to achieve maximum reach and limit fatigue

Results

• The campaign delivered over 160,000 users to the hotel booking site, over the 3 month campaign period.

Campaign Summary

• Campaign successfully exceeded number of targeted email acquisition

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