While some users can’t manage to get out of bed in the morning without checking Facebook or Twitter, they are not yet the norm, even in a world saturated in social media. But those who do head to social sites first thing show different behaviors throughout the day when it comes to sharing content with friends and family.

According to the newly released "What Women Want From the Web Report," Summer 2010, by Unicast, 95% of women plan to go online, and 62% notice and/or interact with online advertising. Women aged 18-24 use the web more than other age groups for all activities except keeping up with news, 53% vs. 67% overall.

I never quite understood what an advertising network was all about and why there is a need for one till I met up with Admax Networks' Mat Ward, who described its function and role ever so succinctly. Simply because it’s a more efficient and effective way to reach your targeted consumers anytime and anywhere. The ability to reach your target audience is vital to any business and online media fragmentation is an undisputed escalating reality.

XL Axiata—one of the largest mobile services operators in Indonesia – launched the XL Blackberry Gaul ad campaign targeting the youth market. Knowing that the youth is the most price sensitive audience segment, XL wanted to strengthen and develop brand loyalty within their existing consumer base, even as they attract new consumers. To stay ahead of their competitors that had saturated TV, print and outdoor media, XL partnered with Admax Network to increase their reach and engagement online. Through the Admax Youth Channel, XL aimed to delve wider and deeper into the youth market.

When consumers' word of mouth travel at the speed of their bandwidth, one product review CAN make the difference -- making it or just making it through the year. That's why the smartest business owners are realigning their budgets to strategies for engaging their consumers, rather than just broadcasting to them. Why? A brand advocate in today's media landscape is a powerful business ally. On Aug 19-20, 2010 at the SMX Convention Center, Mall of Asia, you can learn the best ideas for turning your consumers into brand advocates in the digital space.

Admax Network cheers for a phenomenal ad:tech 2010 in Singapore—Asia’s largest media and marketing event—as it pulled together over 1,500 marketing professionals across the region, 40% of which came from abroad. This truly made the third ad:tech a melting pot of key marketing professionals, and therefore the most strategic platform to exchange the latest marketing and advertising ideas, practices and technologies from across Asia Pacific.