AdLib Editor Valerie Trevor in a face-to-face chat with Mathew Ward from Admax Network
I never quite understood what an advertising network was all about and why there is a need for one till I met up with Admax Networks' Mat Ward, who described its function and role ever so succinctly. Simply because it’s a more efficient and effective way to reach your targeted consumers anytime and anywhere. The ability to reach your target audience is vital to any business and online media fragmentation is an undisputed escalating reality.

XL Axiata—one of the largest mobile services operators in Indonesia – launched the XL Blackberry Gaul ad campaign targeting the youth market. Knowing that the youth is the most price sensitive audience segment, XL wanted to strengthen and develop brand loyalty within their existing consumer base, even as they attract new consumers. To stay ahead of their competitors that had saturated TV, print and outdoor media, XL partnered with Admax Network to increase their reach and engagement online. Through the Admax Youth Channel, XL aimed to delve wider and deeper into the youth market.

Admax Network, Southeast Asia’s leading online ad network, has once again led its publishers to a record-setting year. In the year ending April 2010, Admax Network doubled their publisher portfolio to more than 3,200 websites, serving over 32.7 billion ad impressions across more than 11,000 ad placements.

Admax Network, the largest online network in Asia, is the official ad network partner of ad:tech Singapore 2010—the third Asian conference for digital advertising and marketing professionals to be held on June 3 –4, 2010. To up the ante, Admax Network partners with Effective Measure, a global online audience measurement tool, for a lucky draw that offers a chance to win 3 iPads—Apple’s revolutionary product yet to be released in Asia. To find out more about this draw, simply visit Admax Network at the booth, entry to the exhibition hall is free.

Admax Network has partnered with Effective Measure to provide more insights into Admax Network's audience base of more than 76.1 million people.
Admax Network, Asia's leading online ad network, has partnered with Effective Measure, a global online audience measurement company, to provide more insights into Admax Network's audience base of more than 76.1 million people.

Former Microsoft Advertising Multinational Sales Manager joins Admax Network to lead Singapore business
Admax Network, Southeast Asia’s leading online ad network, has today announced the appointment of Gary Chin as Sales Director of Admax Network Singapore.

Pre-register by 10 May and stand to win free tickets to the conference*!
Generate NEW business in Asia! With the continuing decline of ad spend in many traditional media businesses, budget spend on interactive media continues to gain momentum and at the same time delivers quantifiable results for the brand advertiser.

As part of its ongoing corporate social responsibility drive to raise awareness of green initiatives, Admax Network is supporting Earth Hour 2010, a major global sustainability movement. For this movement, Admax Network aims to reach out to more than 76.1 million people on their online advertising platform to support Earth Hour throughout Southeast Asia.

Green Kampong, the foremost conservation community founded by well-known TV personality and eco-activist Nadya Hutagalung, is partnering with Admax Network (the leading online advertising network in Southeast Asia), in an effort to increase awareness of environmental responsibility and green initiatives.

Admax Network, Southeast Asia’s leading online ad network and a subsidiary of the DMS Group, continues growth in the region, doubling their publisher portfolio to 2,900 websites that reach more than 65.4 million people.

A new and enhanced system that allows advertisers to generate direct responses on a cost per click basis.
Admax Network, a subsidiary of the DMS Group today announced the launch of its performance based regional advertising product Boost - a new and enhanced system that allows advertisers to generate direct responses on a cost per click basis. The launch of Boost answers the increasing demand from advertisers and their agencies to deliver a highly effective channel to generate returns while safeguarding their ads.

Admax Network, Southeast Asia’s leading online ad network and a subsidiary of the DMS Group, today announced the launch of Her Network, the largest online women’s network that enables premium brand advertisers to connect with millions of women in quality and content-safe environments.

Admax Network, the leading local Southeast Asia ad network and a subsidiary of the DMS Group, is leading the way to ensuring brand-safety and transparency in the region with its Admax Certified Inventory program.