Admax Network Leads the Way on Brand-Safety through Admax Certified Inventory Program

14 Sep 2009, Regional– Admax Network, the leading local Southeast Asia ad network and a subsidiary of the DMS Group, is leading the way to ensuring brand-safety and transparency in the region with its Admax Certified Inventory program.

With the fragmentation of media—for example, Singaporeans in total browse more than 190,000 sites per month -- ad networks are still the most cost efficient and effective way for advertisers to reach their consumers online. However, recent events have heightened concerns in the industry on the brand-safety and transparency of ad networks. Brands have been put at risk either due to a lack of transparency and/or the sole reliance on technology to assure brand-safety.

The Admax Certified Inventory program provides protection to advertisers’ brands that are displayed over the network. Admax’s media specialists hand-vet every single website and webpage before allowing it to be a part of the network, and routinely monitor the inventory to ensure ongoing compliance from its publishers. Every ad placement is stringently assessed against such criteria as site appropriateness and quality, content relevancy, and location of ad placements before it can be labeled Admax Certified Inventory.

Additionally, Admax is a transparent network, meaning that it provides a full listing of the sites in its network. Along with the Admax Certified Inventory program, this transparency provides another level of protection and brand-safety for advertisers as they will be able to verify the brand-safety of the sites.

“Brand-safety is always a top priority and complete transparency on ad placements is the ideal solution. The Admax Network gives you the confidence to display your brand in our network by certifying all our inventory is brand-safe, relevant and transparent.” says Grant Watts, CEO of the DMS Group.

To further enhance transparency and security, Admax has recently adopted Click Forensics, the leading global click fraud prevention software, into their Adrenaline platform that eliminates invalid clicks before they reach the advertisers. Admax Certified Inventory program together with the adoption of Click Forensics, demonstrate Admax’s commitment to build a relationship based around trust and transparency with their publishers and advertisers.

Further information about Admax Certified Inventory can be found at http://www.admaxnetwork.com/certified_inventory.php.

About Admax Network
Admax Network, launched in 2006, is a subsidiary of the DMS Group. It is the largest online advertising network in Southeast Asia with offices in Thailand, Malaysia, Singapore, Indonesia, Philippines and Vietnam. Admax Network has over 2,900 of the top local and international websites in its network, making it easy for advertisers to reach their target audience online, and helping publishers to maximize their revenues through a range of display advertising products. For more information, please visit www.admaxnetwork.com.

About DMS Group
DMS Group is the holding company for an integrated group of leading technology-enabled media services that includes Admax Network, Syndacast and Media Plus. Through continuous innovation, DMS Group makes it easy for advertisers and their agencies to connect with the right audiences in targeted environments across Asia Pacific.

 

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