Admax Network’s Exclusive Movie Screening for Top Agencies

9 Mar 2010, Philippines– Admax Network, the leading online advertising network in Southeast Asia, recently organized FrontRow, an exclusive screening of the new Mel Gibson movie ‘Edge of Darkness’ for its top Philippine agencies as a thank you for their continued support. The event was also an opportunity for digital advertising veteran Grant Watts, CEO of the DMS Group and Regional MD of Admax Network, to share his insights into the dynamic trends of the digital advertising landscape with industry leaders.

Held at the exclusive My Cinema private screening facility in Greenbelt, the event was attended by over 43 people representing 17 of Admax Networks’ top agencies, including Dentsu Indio, OMG, Starcom, Bates 141, UM, Netbooster, Mindshare, Snapworx Digital, Zenith Optimedia, Carat, Ogilvy and Nuworks.

All guests were pioneers in the emerging field of digital advertising and were excited to attend an event that was both a social outing and a unique opportunity to hear insights from an industry veteran. TJ Parpan, General Manager, Dentsu Indo said, “It is always re-assuring that partners like Admax Network are constantly developing new products and enhancing their technology platform. It allows us to offer digital media products to our clients that are truly audience specific, relevant and measurable.”

The highlight of the event came with Grant Watts’ presentation, where he shared his deep understanding of digital advertising landscape and trends. He also talked about DMS Group’s innovative new products that make it easier for premium brands to connect with their consumers.

Resty Magno, Managing Director of Admax Philippines, said, “It is not often that we are able to gather the leaders in digital advertising together at one event. By sharing knowledge with our industry peers we hope to promote the creative spark and encourage everyone to work together to help the digital advertising industry remain at the cutting edge of the industry.”

Admax Network Philippines has experienced steady growth and had a very successful year in 2009, with over 100 campaigns from more than 90% of the media agencies in the Philippines. Admax Philippines clients that have recognized the importance of digital advertising include brands such as Globe, Unilever, HP, Nokia, Nestle, and Johnson and Johnson.


Admax Network’s Exclusive Screening of ‘Edge of Darkness’ at My Cinema Green Belt


From left to right: Grant Watts, CEO of the DMS Group and Regional MD of Admax Network; Enrico Salas, Media Director of Adformatix; Resty Magno, MD of Admax Network Philippines.


Grant Watts sharing his insights into digital marketing landscape


From left to right: Iking UY, Earl Dorado and Leah Magdaluyo from Bates 141 at the registration table


From left to right: TJ Parpan, General Manager of Dentsu Indio; Arthur Policarpio, President of Snapworx Digital; Resty Magno, MD of Admax Network Philippines.


Grant Watts with Faith Alabano and Miguel Dela Rosa of Celestial Media.


Tina Romero of Zenith Optimedia talks business with Joel Saludares of Admax Network Philippines


Grant Watts with TJ Parpan and Jojo Tanjuatco of Dentsu Indio.

About Admax Network
Admax Network, launched in 2006, is a subsidiary of the DMS Group. It is the leading online advertising network in Southeast Asia with offices in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Admax Network is focused on making it easy to connect premium brands with over 76.1 million people and help publishers maximize their revenue. With over 2,900 high-quality and content-safe websites, Admax has a full range of customized advertising solutions – including Her Network and Boost – that deliver the right audience in the right environment. For more information, please visit www.admaxnetwork.com.

About DMS Group
DMS Group is the holding company for an integrated group of leading technology-enabled media services that includes Admax Network, Syndacast and Media Plus. Through continuous innovation, DMS Group makes it easy for advertisers and their agencies to connect with the right audiences in targeted environments across Asia Pacific. For more information, please visit www.dmsasialimited.com.

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