Admax Network Supports Earth Hour 2010. Turn out your lights, show support on March 27.

17 March 2010, Regional– As part of its ongoing corporate social responsibility drive to raise awareness of green initiatives, Admax Network is supporting Earth Hour 2010, a major global sustainability movement. For this movement, Admax Network aims to reach out to more than 76.1 million people on their online advertising platform to support Earth Hour throughout Southeast Asia.

Earth Hour began in 2007 in Sydney, Australia, when 2.2 million homes and businesses turned off their lights for one hour. Since then, Earth Hour has blossomed into a global sustainability movement which, in 2009, saw hundreds of millions of people across 88 countries go dark for 60 minutes to pledge their support for the climate change initiative.

This initiative is in line with Admax Network’s partnership with Green Kampong, a foremost conservation community that aims to increase awareness of environmental responsibility and green initiatives. Green Kampong is founded by well-known TV personality and eco-activist Nadya Hutagalung, who has been the ambassador for Earth Hour 2010 for 2 years running.

Nadya Hutagalung, Earth Hour Ambassador, said, "We have been living on this Earth for countless years. Her kindness hardly ever enters our minds. For one hour, we ask you to stop and think of her. It might just be an hour, but it is a reminder of what we should be keeping in mind at all times. In the quietness of the darkened night, make a silent pledge to remember her. Earth Hour. One Hour. One World. One person can make a difference."

On Saturday 27 March at 8.30pm, Admax Network is asking you to join the wave of support that will roll across the globe for Earth Hour 2010 and go without light for a single hour. Iconic buildings and landmarks around the planet will join people from all corners of the globe in darkness to take a stand and to show solidarity for a sustainable future.

To pledge your support for this movement, visit Earth Hour 2010 today.

About Admax Network
Admax Network, launched in 2006, is a subsidiary of the DMS Group. It is the leading online advertising network in Southeast Asia with offices in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Admax Network is focused on making it easy to connect premium brands with over 76.1 million people and help publishers maximize their revenue. With over 2,900 high-quality and content-safe websites, Admax has a full range of customized advertising solutions – including Her Network and Boost – that deliver the right audience in the right environment. For more information, please visit www.admaxnetwork.com.

About DMS Group
DMS Group is the holding company for an integrated group of leading technology-enabled media services that includes Admax Network, Syndacast and Media Plus. Through continuous innovation, DMS Group makes it easy for advertisers and their agencies to connect with the right audiences in targeted environments across Asia Pacific. For more information, please visit www.dmsasialimited.com.

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