ADMA Yearbook 2010: Multiple Platforms, Infinite Choices

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28 June 2010, Regional

In keeping with its practice of providing information on digital marketing, the ADMA (Asia Digital Marketing Association) has produced its fourth annual Asia Pacific Digital marketing Yearbook - THE most comprehensive set of data and insight for Asia Pacific available in one place.

Here's a look at some of the trends in Asia Pacific, and of course there is much more detail in each of the country sections of this Yearbook..

Internet users in Asia Pacific spent more than 5.6 Trillion minutes online in 2009, and bought US $7 billion in virtual goods.
When it comes to making online purchases, Asians across the board listen closely to their friends. Nearly half (48%) of South Korean internet users said they had bought something in the past because it was either discussed or recommended by one of their online friends, as have 38.2% of Malaysians, 40.4% of Japanese, 42.2% of Vietnamese, 48.4% of Indonesian's and one third of Filipinos.
Mobile shopping is taking hold of the region, with nearly eight out of 10 Asian mobile users engaging in some form of mobile shopping activity in the past year.
The Koreans are the top shoppers, with 97% of internet users say they have shopped online.
Indians spent the least amount of time online of any Asian nation, at 11 hours per month.
63% of Singaporeans online watch TV at the same time.
Japan leads the pack with mobile social media - more than 75% of social network users only access the sites via their mobiles.
The Filipinos lead the world in SMS, with two billion text messages sent every day.
Hong Kong people take the instant message crown, spending twice as much time IM'ing as anyone else in the region.
More than half the Asia Pacific region's online population is Chinese, but they are the least prolific users of search in Asia Pacific.
Australians spend more time on social networking sites than anyone else in the world (seven hours a month) and 27% of all Australians blog.