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SINGAPORE - The IAB online advertising revenue report, conducted in partnership with PWC, confirms the growing confidence that advertisers hold in the internet's ability to deliver on their market objectives. In 2008, the market was worth S$51.3mn: for H1 of 2009, S$30.2mn. read more >>
GLOBAL – In 2009, digital advertising solutions provider Eyeblaster set out to go beyond the click and measure user engagement with online ads according to a broader set of actions dubbed “dwell.” Users dwell when they mouse over an ad, or interact with a rich media placement, for example. read more >>
GLOBAL – Instant messaging. We all use it, whether it be Skype, Windows Live Messenger, Yahoo! Messenger, or some other IM client or platform. We’ve come a long way since the days of ICQ, when IM as a phenomenon really took off. IM is now such an intricate part of our experience of the internet that we thought an infographic on the subject was in order. Enjoy!
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GLOBAL – When it comes to rich media and video ads, engagement (measured in large part through user interaction metrics) is a big key to determining campaign success and value. However, interaction data -- while vitally important -- only tells a part of the story when analyzing the success of rich media and video creative. On the other side of the equation is ad visibility, defined as the actual time and area an online ad is viewable by users within their browser windows. read more >>
GLOBAL – Thanks to the influx of the Internet over the past decade, we have all have heard the nightmarish stories of online gone bad, from tales of major security breaches at top retailers to website hacks, spammers and related blunders. And fortunately, marketing departments have gone largely unscathed — until now. read more >>
GLOBAL – Online research is central to consumer shopping behavior: 50% of online shoppers say they conduct research online for at least one-half of their purchases, and 64% consistently read online reviews prior to making product purchase decisions.
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GLOBAL–
Video marketing has become one of the best promotional tools on the web. Well-executed videos can grab attention faster than any other advertising medium as videos continue to draw internet users in droves. Research by eMarketer shows 66.7 percent of the 147.5 million U.S. internet users watch video online monthly. By 2014, eMarketer estimates that number will rise to 77 percent of internet users (193.1 million people). read more >>
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Admax Network Delivers More Opportunities and Record Growth for Publisher Monetization
Admax Network, Southeast Asia’s leading online ad network, has once again led its publishers to a record-setting year. In the year ending April 2010, Admax Network doubled their publisher portfolio to more than 3,200 websites, serving over 32.7 billion ad impressions across more than 11,000 ad placements.
Despite the global economic slump throughout 2009, year-on-year publisher monetization increased by 312%, with a corresponding growth of 124% for eCPM. In addition, year-on-year sell through rates have also seen an increase of 110%.
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