|
REGIONAL - In keeping with its practice of providing information on digital marketing, the ADMA (Asia Digital Marketing Association) has produced its fourth annual Asia Pacific Digital Marketing Yearbook - THE most comprehensive set of data and insight for Asia Pacific available in one place. read more >>
REGIONAL– Download presentation from Mathew Ward's ad:tech Singapore workshop. This workshop shares with you specific tips on how to sidestep pitfalls in the diverse Southeast Asian markets to engage local audiences.With insights from local digital experts and case studies; you can learn how to make marketing decisions more effectively and efficiently.
read more >>
GLOBAL – Lately, I've heard a lot of untrue statements; a lot of "conventional wisdom" that people either have to butt heads with their bosses or co-workers about. These myths are usually stated with a large degree of certainty but are rarely backed up by anything more than anecdotal observations. While it's human nature to want to make sense of things based on your own experience, a lot of companies (both clients and agencies) are wasting money or missing opportunities because they believe them. read more >>
GLOBAL – Several recent reports have drawn some interesting conclusions about the online advertising market in the Asia-Pacific region. The takeaway: Things are heating up much faster than expected. The Nielsen Company recently reported double digit growth for Q1 2010 advertising spending in Indonesia, Taiwan and Thailand over the same period in 2009.
read more >>
GLOBAL – The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly two-thirds of Internet users will be on board. read more >>
GLOBAL – What happens to other broadcasters while up to half the world's audience spends a month watching the World Cup soccer games? If you're MTV, you do an ironic international campaign that highlights obsessive fan behavior and says, "We understand why you aren't watching MTV."
read more >>
GLOBAL–
Anyone who has watched a child pick up an iPad has seen something amazing and maybe a little eerie. Kids too young to use a computer or TV remote or even read are using the device innately, chubby hands flying over the screen, leaving smudges as they go. And in the process, they may just be reshaping media. read more >>
|
|
|
 |
Indonesia: XL Blackberry Gaul Captures the Youth Market through Admax Network
XL Axiata—one of the largest mobile services operators in Indonesia – launched the XL Blackberry Gaul ad campaign targeting the youth market. Knowing that the youth is the most price sensitive audience segment, XL wanted to strengthen and develop brand loyalty within their existing consumer base, even as they attract new consumers. To stay ahead of their competitors that had saturated TV, print and outdoor media, XL partnered with Admax Network to increase their reach and engagement online. Through the Admax Network Youth Channel, XL aimed to delve wider and deeper into the youth market.
read more >>
|
 |
|
 |
|
|
 |
|
