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Philippines – Admax Network, Asia’s leading online ad network, is the exclusive online media partner of the Philippine Long Distance Telecommunication (PLDT) company in its search for the top SME entrepreneurs in the country. The campaign dubbed “MVP Bossing Awards” launched this September, is the largest awards event honoring the success of the Philippines’ leading SMEs. Admax launched the online campaign through extensive promotions across its network of more than 1,600 websites. read more >>
GLOBAL – Social media and the constantly connected lifestyle that comes with smartphones and other internet-enabled devices have their upsides and downsides. Hyperconnected employees may find it tough to get away from the office, and while calling social networking an addiction is probably over the top, plenty of users do sign on to the sites at all hours of the day—and night.
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Vietnam – Join us at this 2-day conference to get exclusive insights from leading youth brands like Friesland Campina, Nokia, Johnson & Johnson, Acuvue, Nike, Pepsi, Mars, Wrigley, Gillette, Starbucks, McDonalds and more on how they have successfully reached out to the youths by thoroughly understanding their wants. Glean tips from these exciting case studies and pick up relevant strategies to make them work for your organisation. read more >>
GLOBAL – Millennials are the first generation to be raised with online media. As young adults, ages 18 to 34, these digital natives quickly adopt new technologies, then adapt them to fit their lifestyles. If something that suits them better comes along, they are quick to move on. Indeed, 24% of respondents in this age group chose “technology use” as the trait that sets them apart from previous generations, according to the Pew Research Center. read more >>
GLOBAL – This continues a trend seen in July and August 2010, but much more strongly, as eight of the 10 videos chosen used humor as a foundation. Humorous videos included oversized traveling buttocks getting kicked, funny dances, mock menacing bears, and unusual tests of a memory card’s durability. read more >>
GLOBAL – When I set out to list ways to stretch a brand's digital budget, I spent some time brainstorming tactics that would be both helpful and interesting. In the end, however, I think stretching a brand's digital budget is a deceptively simple proposition. read more >>
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 It's All in A Day's Work @ Admax Network
AdLib Editor Valerie Trevor chats with Antoinette and Lily, Client Services Managers at Admax Network, about what they love about their jobs. . .
AdLib: As Client Services Managers, what is your job scope in planning and executing an advertising campaign?
Antoinette and Lily: We ensure the smooth planning, efficient execution and prompt delivery of all advertising campaigns for our clients, from planning through to the full campaign delivery.
Specifically, during the proposal stage, we work closely with the Sales Manager to develop a strategy and media plan based on a client’s media brief, which would include campaign objectives, target audience, markets, budget, etc.
When the deal is closed, now that's when things get really exciting! We start working with the client directly to prepare for the campaign launch, ensuring that it's executed both efficiently and effectively. More importantly, we are there to provide support services whenever they have questions and continuously monitor the campaign to ensure the clients' objectives are being met. read more >>
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