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Malaysia – Based on the latest comScore Media Matrix findings, Admax Network has ranked second compared with five other comScore-listed Malaysian ad networks, observing a total online audience penetration rate of 66.2% which translates to 6.82 million unique visitors in December 2010. read more>>
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GLOBAL – New research reported by PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and the leading provider of digital marketing solutions, and Compete, a Kantar Media company and leading digital intelligence provider, shows that consumers exposed to expandable ads were significantly more likely to take action across the entire purchase funnel -- from consideration to purchase -- than users exposed to non-expandable ads.
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Malaysia – Want to know successful stories on how big brands build their brand and reputation online? Everyone can go online, but can you STAY online? Our conference Digitalize Your Marketing Strategy! is going to be the most anticipated event of the year! WE are bringing you the Malaysian’s most valuable brands, review their successful stories and provide you hands on tips to manage your online marketing strategy. This is going to be the most dazzling event for everyone who wants to achieve in marketing.
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Regional – By the close of the third quarter of 2010, Nielsen reports that all 12 markets across Asia Pacific maintained earlier quarters’ growth momentum in ad spending. Although a number of markets, including China showed a deceleration in growth, there were eight markets registering double digit growth compared to the same quarter last year.
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GLOBAL – Teens and tweens have very different approaches when deciding what electronics they want. For tweens, most just “know what they like,” according to the “TeenFluence Survey” conducted by Harris Interactive on behalf of ConsumerSearch.com. Ads were the second most common factor affecting their decision-making. Just 10% cited online reviews and 17% checked out the product website.
Teens, meanwhile, were much more price-sensitive, likely starting to realize that money may not in fact grow on trees. More importantly though, the internet was a much bigger factor in forming preferences. Two in five teens said online reviews influenced their computer product preferences, and 37% cited product websites.
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GLOBAL – A lot of people have been asking for recent examples of great social media campaigns so what better time to recap them than on the last day of the year. Here are the five best social media campaigns from 2010. There were a bunch of successful campaigns to choose from and naturally all couldn’t make the list. Feel free to comment on which you agree with and which you think should have made it.
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GLOBAL – Sports, especially of the extreme variety, were prominently featured in four of the 10 most-shared online videos tracked by Unruly Media during December 2010. These included the top two videos: “Gymkhana Three, Part 2″ from DC Shoes and “Way Back Home” from extreme biker Danny MacAskill. Physical feats have always transferred well to the screen, and this month, online video viewers were impressed enough with several videos featuring athletes and athletic accomplishments to make them among the 10 most-shared.
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 Admax Appoints Mathew Ward to CEO and Gilbert Lo to COO
Admax Network, Southeast Asia’s leading online ad network, today announced the promotion of Mathew Ward to CEO, and Gilbert Lo to COO.
Ward, formerly Admax’s Regional Sales Director, joined Admax Network in 2007 and under his tenure successfully established Admax Network as a leading ad network in Southeast Asia, with offices and teams in six markets and a wide-ranging client portfolio of leading agencies and advertisers.
“2010 was a tremendous year for Admax, where we ran over 1,000 campaigns across our network representing 300% growth from 2009. The display market is set to grow substantially in 2011, and Admax is in a fantastic position to capitalize on this growth through the continued investment in our platform and our people. We are extremely excited about the opportunities that lay ahead, and are committed to solidifying our position as the ad network of choice for advertisers and publishers in Southeast Asia,” says Mathew Ward.
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