Regional – Facebook and Admax Network, Asia’s leading online ad network, announced that Admax has been appointed as Facebook’s official advertising sales partner in Indonesia, Philippines and Thailand. Admax will focus on providing sales and campaign support for Facebook’s premium ad solutions, as well as their marketplace offering from April 1st. read more>>

Regional – The adoption rate of digital marketing among Asia companies has been growing rapidly over the past year as businesses recognize that they must go beyond the boundaries of traditional media in order to reach their audience. As use of social media tools and platforms becomes increasingly influential on consumers purchasing decisions and brand perception, marketers need to adapt their models to more flexible frameworks through the use of digital platforms and tools. read more >>



GLOBAL – We've all heard it before: "Content is king" when it comes to building a brand presence on social media. And as Facebook implements more ways for users to control exactly what content they want to read in their news feed, brands need to be especially creative to make the cut. Community management is the art and science of engaging these communities and the best way to see what's working and what isn't is to engage, moderate, and analyze all interactions. read more >>



GLOBAL – It's been six years since YouTube went live, bringing online video to the masses and giving marketers a great tool for reaching online consumers. People watch 2 billion videos every day on YouTube alone, and there is a growing number of fantastic options for marketers -- including video hosting sites, ad networks, and white-label video platforms -- that are providing even more access points to consumers who yearn for information and entertainment. read more >>



GLOBAL – The 2010 online advertising industry numbers posted by the Interactive Advertising Bureau this month showcased an impressive increase in US online ad spending for the year. Search marketing remained the largest ad spending contributor, its share down slightly to 46% of all US internet advertising dollars. Display advertising, which includes banner ads, rich media, video and sponsorships, increased its share, accounting for 38% of US online ad spending in 2010, up from 35.2% in 2009.  read more >>



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