GLOBAL – Sometimes the performance of search marketing is so strong that it's easy to write off your other online tactics as too expensive or not as effective. That said, you may actually be doing your search campaign a disservice by eliminating these other channels. When marketing dollars are scrutinized, display advertising is one of those tactics that often gets the boot based on poor conversion rates and high cost-per-acquisition. read more >>

GLOBAL – Research shows that users are making decisions about the digital content they are looking at in less than the blink of an eye. This has massive implications for digital marketers working on any campaign, especially those tasked with the creation of Facebook landing pages and designing smart landing page campaigns. read more >>

REGIONAL – The hype of the digital marketing phenomenon is unstoppable. Digital Marketing platforms are proving to be more effectively the new kind of mechanism for connecting people and businesses. It creates a new level for businesses to reach out to their clients and end users and brings about better communication; thus allowing Brands to better meet/manage the consumers' expectations. read more >>

GLOBAL – Advertisers no longer control brands. Consumers are taking control. Consumers can take a brand's message and turn it into something far from the experience the advertiser intended. Nintendo launched the Wii Fit as a "fitness breakthrough." Consumers called them out on it, using social media channels as their forum, including a YouTube video that has been viewed over 7 million times. Some worry that advertisers have lost control of messaging altogether. They certainly are no longer its sole authors. Unlike the one-way messages of old, redaction is not an option. Brands today are always on.  read more >>