REGIONAL – In keeping with its practice of providing information on digital marketing, the ADMA (Asia Digital Marketing Association) has produced its fifth annual Asia Pacific Digital marketing Yearbook - THE most comprehensive set of data and insight for Asia Pacific available in one place. read more >>



GLOBAL – It might seem like a simple answer because in the online world you can track clicks. The problem is that click-counting and click-based analyses are fundamentally flawed. It's not just that clicks don't tell the whole story, they tell the wrong story especially when used alone. read more >>



GLOBAL – If you’ve ever wondered who the most viral brands online in 2010 are, then this infographic will just about sum that up for you! Created by the Viral Ad Network, this infographic summarises the most viewed, shared and viral brands online in 2010 so far, revealing a few very interesting results like the Shakira Waka Waka viral beating Nikes Write The Future campaign and the old Spice Questions featuring multiple positions back (I wonder if those numbers are wrong?). read more >>



GLOBAL – The hype of the digital marketing phenomenon is unstoppable. Digital Marketing platforms are proving to be more effectively the new kind of mechanism for connecting people and businesses. It creates a new level for businesses to reach out to their clients and end users and brings about better communication; thus allowing Brands to better meet/manage the consumers' expectations. read more >>



Danone launched the latest addition to their line of Mizone isotonic drinks called 'Ur Flava', partnering with Admax Network, with the goal of moving the brand beyond the isotonic drink category and capture the teen and young professional markets. Health and isotonic beverage maker Danone set out to launch its new product 'Ur Flava'. Knowing that teens and young professionals spend more time online, Danone partnered with Admax Network to stay ahead of competitors that had saturated TV, print and outdoor media. With Admax, Danone sought to delve wider and deeper into the youth market by increasing engagement online. read more >>
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