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Admax Network Joins the Leaders in Digital Marketing at ad:tech Singapore
SINGAPORE - Joining both industry leaders and experts, Admax Network, Southeast Asia's pioneer and largest online advertising network, will feature at the region’s most recognized event in the digital marketing industry, ad:tech Singapore from 9th to 10th June 2009. read more >>
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SINGAPORE - Admax Network has been named the exclusive ad sales partner for inSing.com, the new one-stop hyper-local destination for Singapore recently launched by SingTel Digital Media. Admax Network will handle all advertising sales for inSing.com across the region.
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INDONESIA - The second offering of Web Wednesday was held on 6th May 2009, with tremendous success. 100 plus advertisers, agencies and digital folk flocked to Poste to let down their hair. read more >>
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VIETNAM - Dutch Lady fully utilized the power of optimization for their recent Mother’s Day campaign. Working with Red Brand Builders, their goal was to generate traffic and entries to their “Ngay Cua Me” website. There, registrants would be able to enter in a lucky draw sweepstakes for prizes for their mothers.
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GLOBAL - The effectiveness of banner ads should be measured through search behaviour as much as by click-through rates, a survey from iProspect has found. read more >>
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INDONESIA - Yahoo! and TNS recently unveiled the first-ever media habits research study into Indonesian internet users. The Yahoo!-TNS Net Index study covers a range of research areas including user profiles, online activities and cross-media usage habits.download >>
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Insights into Indonesia's online audience
Many digital businesses looking to set up in Indonesia are dumfounded by the lack of information. These seven tips may help shed some light. Indonesia has been the sleeping beast of Asia in terms of digital for many years. Although the ad market is the largest in the region (South East Asia) with over US$4 billion last year, the online market has been hampered with poor infrastructure, low bandwidth, and high cost of internet.
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