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Admax Network Celebrates Successful Conclusion to ad:tech Singapore 2009
Singapore – Over two exciting days, ad:tech 2009 brought together every player in the digital marketing industry for an explosive and dynamic fusion of insights and ideas. Despite the global economic downturn, the most recognised digital marketing industry event in Southeast Asia had a turnout of more than 1,600 attendees. Advertisers, traditional & digital agencies, portals, publishers and technology providers all actively participated, showing loud and clear that digital marketing is in growth mode in Southeast Asia. read more >>
Performance Marketing - Adnetworks & Exchanges
In an increasingly fragmented media environment and in an age of accountability, marketers are faced with the complex task of reaching customers in a huge number of different destinations and platforms and converting them. Traditional media buying approaches and processes are inefficient and out-dated. Ad networks and exchanges are promising to streamline media buying and delivery on a pay-per-performance basis.
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Online consumers exposed to display advertising are 50% more engaged with advertisers' brands and spend 10% more money online, according to a study commissioned by the Online Publishers Association (OPA) and conducted by
comScore, Inc. read more >>
A great research project completed last month between Comscore and the OPA (Online Publishers Association) has gone a long way to proving that digital display advertising has a strong brand engagement lift when analysed against non exposed control groups. The data shows a lift in basic web engagement metrics (time on site, pages per visit) as well as conversion metrics (spend per visitor). All the research was carried out without analysing any click-throughs. read more >>
Digital channels are increasingly crucial for all advertising and other communications with consumers. In fact, the word “digital” is becoming superfluous. read more >>
To get into the heads of consumers in Asia and learn what influences their decision to buy consumer electronics, entertainment, technology or gaming products, Google recently commissioned a study to understand the purchasing patterns of the 14.5 million "digital lifestyle" consumers in Singapore, Malaysia and Thailand. read more >>
Marketer’s Internet Ad Barometer Survey 2009 - The survey provides the most up to date insight into how advertisers and marketers plan to change their strategies in a recession and how they will evolve their use of interactive media to target their audiences. Results reveal that online is playing an increasingly important role in overall advertising strategies with 47% of advertisers now regarding online as an essential factor within the marketing mix (vs. 38% in 2008 and 17% in 2006). read more >>
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Takeaways from ad:tech Singapore
With the conclusion of ad:tech Singapore two weeks ago, we meet some of the delegates and exhibitors to find out what they said about the event.
By Marcel Lee Pereira
Mathew Ward, Managing Director for Singapore, Admax Network
"It's been a good opportunity for us to connect with people in the industry, to get out there and showcase what we can do. Traffic is slightly quieter than last year, but the layout this year is better because last year you had to walk round to the ballroom on the other side. This time the ballroom is right next door, it's much easier to get people to flow through into the exhibitors' hall. I think we'll be back next year. We done it two years in a row, and it's worth having a presence.
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