|
VIETNAM - 2009 is an exciting time to be working in digital advertising in Vietnam. Ordinary Vietnamese, reaping the benefits of continuous economic growth, are connecting to the Internet in record numbers. Digital media consumption is booming, and correspondingly advertisers are increasingly using online advertising in their campaigns. read more >>
GLOBAL –In our first installment, we tackled the horrors and pitfalls of working with ad networks. But the news on ad networks isn't all bad --
far from it. So here are some of the reasons why buyers turn to ad networks day in and day out for their media needs. read more >>
INDONESIA – “Imagine if you had to speak to 390 websites and research whether
each one will reach your target market. That process alone would take weeks. We take
that burden away with inventory that is targeted to specific content,
demographic and/or environment.”
read more >>
REGIONAL - The adoption of Click Forensics advanced system into Admax's proprietary Adrenaline platform demonstrates Admax's commitment to providing the most secure and transparent ad network in Southeast Asia read more >>
MALAYSIA – Admax Network has achieved 10% of the total online display advertising in Malaysia according to data provided by ADMA digital marketing spending in Malaysia 2008/09. read more >>
REGIONAL - To reach out effectively to the internet audience, advertisers have to come up with more sophisticated campaigns, and this can only happen when they look beyond cost-per-click or cost-per-acquisition. read more >>
THAILAND - Bangkok Airways recently launched the “FLYER PASS”, the first prepaid sets of tickets designed to fulfil different lifestyles when it comes to hassle-free and value-for-money travel. read more >>
|
|
|
|
|
|
SINGAPORE - SingTel's portal inSing.com received one million unique visitors in August, and was the sixth most popular website in Singapore according to Hitwise. read more >>
|
PHILIPPINES – At the 3rd IMMAP Summit on last August 25 to 26 2009,the industries preeminent authorities discussed such relevant topics as Digital Media and the Filipino Consumer. New Media opportunities via the internet and digital marketing in a downturn. In less than decade, mobile media and online media have grown on their current reach of 63 millions mobile phone users and 23 million internet users. read more >>
THAILAND - Web Wednesday Thailand 2.0 Admax Network Thailand cooperated with Digital Media Agencies ,Online Publishers and Digital Friends to help organize Web Wednesday in Thailand. This month Web Wednesday shared insights on Twitter usage in Thailand with 350 digital professionals taking the audience through a deeper look at how Twitter is impacting communication, news reporting, and marketing for individuals, journalists, and brands.read more >>
|
|
|
|
|
 |
Admax Network Leads the Way on Brand-Safety through Admax Certified Inventory Program
Admax Network, the leading local Southeast Asia ad network and a subsidiary of the DMS Group, is leading the way to ensuring brand-safety and transparency in the region with its Admax Certified Inventory program.
With the fragmentation of media —for example, Singaporeans in total browse more than 190,000 sites per month -- ad networks are still the most cost efficient and effective way for advertisers to reach their consumers online. However, recent events have heightened concerns in the industry on the brand-safety and transparency of ad networks. Brands have been put at risk either due to a lack of transparency and/or the sole reliance on technology to assure brand-safety.
read more >>
|
 |
|
 |
 |
|
