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REGIONAL - Admax Network, a subsidiary of the DMS Group today announced the launch of its performance based regional advertising product Boost - a new and enhanced system that allows advertisers to generate direct responses on a cost per click basis. The launch of Boost answers the increasing demand from advertisers and their agencies to deliver a highly effective channel to generate returns while safeguarding their ads. read more >>
REGIONAL - Admax Network, the largest ad network in Southeast Asia, leads the way on providing a forum for local online publishers to share insights and exchange thoughts on digital marketing trends in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. read more >>
GLOBAL – One of the reasons digital media have struggled to attract big brand advertising is the inability to measure the impact of those ads. But with Nielsen and The UK Online Measurement Company working on one performance metric, and Comscore working on another, we may be closer to quantifying internet advertising's effectiveness.
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NEW YORK – It's bad creative that makes online advertising ineffective, so stop obsessing over targeting and placements, according to a study from online-ad-research group Dynamic Logic. read more >>
GLOBAL - Looking ahead: It's that time of year again. Only a couple weeks ago, honey glazed ham, mashed potatoes, and fighting with hoards of people over $15 DVD players in the aisles of Wal-Mart was all the rage. And although the holidays are now behind us, two types of articles are still in season -- the first being the much anticipated and expected lists of the "best" and the "worst" campaigns, products, and songs of the year past. The other common article type consists of predictions and proclamations for the year ahead. This is one of the latter. read more >>
SINGAPORE – SingTel Digital Media's inSing.com has added to its lifestyle offering by providing a dedicated ‘NightOut' section.
The new section provides details about all the things to do in Singapore after 9pm like places to shop, restaurants, parties and events.
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GLOBAL - Video: More marketers will increasingly embrace online video advertising, supported by the twin boom of video streams and video ad networks.
Further support for video ad growth will come from sites that offer a deeper catalog of professional video content—such as whole seasons of TV shows (both present and past), exclusives of entire sports events and other premium content.
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GLOBAL - Professional online video is growing. But how do you make it pay? Do you take the safe free option, go for ad-based offerings and hope to expand your viewer base, or gamble with a subscription model? Or are hybrid models based on current TV offerings inevitable?
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GLOBAL - Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple supply sources - and potentially hundreds of websites -, a growing list of companies and products is emerging to alleviate the risk of placing an ad on a page deemed inappropriate for the brand. Known as "risk management", it would be more accurate to identify the new category as "brand risk management."
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iMedia Connection Asia: What to do with all that ad inventory?
Marcel Lee Pereira, editor of iMedia Connection Asia, met Admax Network's Gilbert Lo at a recent workshop for digital publishers, and got some advice on how websites can best deal with unsold ad space.
iMedia: What can publishers do to make more money out of their ad inventories?
Gilbert Lo: Studies show that globally, up to 80 percent of sites' inventories go unsold, so the first priority for publishers is how to better sell their own inventory. How can they do this? By differentiating; by making sure their value proposition is clear and attractive to advertisers; by ensuring that they really know and understand their audience; and by finding ways to invest in their site to drive better innovation, execution, targeting, and performance.
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