|
GLOBAL - Sixty-nine percent of media planners and agencies now use online advertising networks as part of their digital ad buys - a 24 percent increase in the past 18 months, according to a new study conducted by Adify Media. read more >>
GLOBAL – I had an epiphany the other night. For many brand advertisers, display advertising is a lot like giving your teenager the car keys for the first time. They tell you exactly where they’re going, who they’re going to be with, what kind of activities and/or environments are expected, how much money they need and what time they’ll be home.
read more >>
GLOBAL – In 2005, CNET undertook a series of landmark online-advertising-effectiveness studies with Starch Communications to identify the best approaches to online advertising. CNET made the research public, offering presentations throughout the country and on its website.
read more >>
GLOBAL -Mothers today seek reliable information to make the best decisions and purchases they can for their families. Increasingly, they're seeking this information through digital channels. This behavior provides an opportunity for marketers to reach moms in contextually relevant environments. read more >>
GLOBAL– Video advertising sales are strong. A number of sellers in the space showed impressive gains in 2009 and our business is up substantially. Rumor has it that the large home-page display units on YouTube are sold out through 2010. read more >>
NEW YORK (AdAge.com) For years, online advertisers have used online ad exchanges to buy display advertising. But now exchanges are also coming to the more complex and fractured world of online video.
read more >>
GLOBAL - One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content. read more >>
GLOBAL - We ended 2009 with an eight week social media campaign for a client. The client wanted a Facebook page, a Twitter account and a YouTube channel to drive traffic to and raise awareness of their campaign site. read more >>
|
|
|
|
|
