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REGIONAL - As part of its ongoing corporate social responsibility drive to raise awareness of green initiatives, Admax Network is supporting Earth Hour 2010, a major global sustainability movement. For this movement, Admax Network aims to reach out to more than 76.1 million people on their online advertising platform to support Earth Hour throughout Southeast Asia. read more >>
SINGAPORE - Generate NEW business in Asia!
With the continuing decline of ad spend in many traditional media businesses, budget spend on interactive media continues to gain momentum and at the same time delivers quantifiable results for the brand advertiser. read more >>
GLOBAL – Call it a tease, but display certainly has a way of arousing search. That’s not a bad thing, Eyeblaster reports, as the two make a sweet couple — with numerous conversions ahead.
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GLOBAL – Great insight into what is going on online; with numbers around all the social mediums, video platforms and more. read more >>
GLOBAL – Behavioral targeting? That’s so last decade — display guys are totally buying into this hip new audience targeting thing, according to AudienceScience. read more >>
REGIONAL – Digital audience measurement company, Effective Measure has begun its foray into SE Asia with the launch of a hub office in Bangkok and the appointment of Russell Conrad to lead the business.
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GLOBAL – Regular Media columnist and managing director of Brandimage Asia, Craig Briggs, writes about Avatar and asks what your brand is doing to be a better citizen. read more >>
GLOBAL – Mention ad networks to someone who doesn't work for an ad network, and you're bound to get an earful -- and chances are most of it won't be positive. Publishers, many of whom use ad networks, often bash the business model because it doesn't generate enough revenue to support quality content. But the low prices for advertisers aren't always met with high praise. read more >>
GLOBAL – "Think global, Work Local." It's a phrase originally coined in 1915, with urban planning in mind. Today, almost 100 years later, it is the key to effectively building your brand and business online. read more >>
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Admax Network’s Exclusive Movie Screening for Top Agencies
Admax Network, the leading online advertising network in Southeast Asia, recently organized FrontRow, an exclusive screening of the new Mel Gibson movie ‘Edge of Darkness’ for its top Philippine agencies as a thank you for their continued support. The event was also an opportunity for digital advertising veteran Grant Watts, CEO of the DMS Group and Regional MD of Admax Network, to share his insights into the dynamic trends of the digital advertising landscape with industry leaders. read more >>
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