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GLOBAL - At first glance, the Apple iPad just seemed so optional – another expensive device, another charger to plug in, another possession to be honoured. And the benefits were so marginal. read more >>
SINGAPORE – Online ad network Admax, has appointed Microsoft Advertising's Gary Chin as sales director of its Singapore operations, following the promotion of Mathew Ward to the role of regional sales director. read more >>
GLOBAL – Digital marketers are inundated with data, yet struggle to quantify program performance. This seeming contradiction — tons of data but only a rudimentary understanding of effectiveness — is prevalent across the digital landscape.
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SINGAPORE – ad:tech unveils final keynote roundtable, top speakers from MTV Networks, MediaBrands, and more. The panel discussion addresses the changing nature of the economy, enterprise and what that all means for digital media across Southeast Asia. read more >>
GLOBAL – Today, more and more marketers and agencies are turning to ad networks because prices tend to be lower than buying advertising directly from publishers. Networks also boast a vast online footprint. Starting to experiment with and choose your network(s) can be overwhelming. Here, our experts offer tips on how to make smart choices when it comes to these online ads. read more >>
GLOBAL – The web is your company's digital front door. Nearly everyone on the planet can be at your dot-com welcome mat with a few key strokes, ready to take a look around. So what happens next? That's the real moment of truth, where impressions are made and customers are won and lost on a massive scale. As technology advances, the online experience and the expectations that customers bring to it are evolving. read more >>
MALAYSIA -
Admax Network's Singapore-based regional sales director, Mathew Ward will spend the next three months in Malaysia as the company looks to build on its existing client portfolio here. read more >>
VIETNAM – Cimigo just released Vietnam NetCitizens Report about internet usage and development in Vietnam. The report is based on the largest and most comprehensive study on internet usage ever done in Vietnam and sheds light into many areas of internet usage where no well-founded knowledge was available before. The Vietnam NetCitizens report is available for free at www.cimigo.vn. read more >>
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Admax Network and Effective Measure Riding the Next Wave in Audience Insights
Admax Network has partnered with Effective Measure to provide more insights into Admax Network's audience base of more than 76.1 million people.
Admax Network, Asia's leading online ad network, has partnered with Effective Measure, a global online audience measurement company, to provide more insights into Admax Network's audience base of more than 76.1 million people. With Effective Measure's 3rd party collection and verification of audience data, Admax Network aims to provide advertisers with greater transparency and assurance that their brand messages are reaching the right consumers.
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